El Bacano -Digital Menu

El Bacano seeks to refresh its brand identity and digital presence. Our task involves crafting a new typeface and designing a lively digital menu with a "hip" vibe. Inspired by freshness and tropical ambiance, our goal is to capture El Bacano's spirit in a visually captivating menu optimized for two 75-inch TV screens.

Project Overview

Selecting a typeface that embodies El Bacano's brand while aligning with its aesthetic proved challenging. Crafting a balanced digital menu, optimizing for screen size, and incorporating animated elements were hurdles to overcome.

Challenges

Solutions

We meticulously chose a typeface reflecting El Bacano's identity. Our design strategy focuses on vibrant imagery and intuitive navigation. For the animated screen, we devised a solution to seamlessly rotate images through videos, enhancing engagement.

Anticipated outcomes include a revitalized brand identity and a user-friendly digital menu. Improved communication of offerings and enhanced visual appeal will elevate El Bacano's customer experience and competitive standing.

Result